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William Brandes Consulting. 12300 Bass Lake Road. Chardon, OH Tele: 440-313-2833. SEND MAIL
by William Brandes. William Brandes Consulting Website Doctor
Website propagation today, in many ways, has become automated. So automated that in moving from one to the other the draw from the entry can be samo-samo. Which means the USP or unique selling proposition (often first impression or the WOW factor) is lost entirely. Now, the WOW can be simple. I like simple. That mens that someone has spent time to create the greatest relevance with the least expenditure of energy. It all revolves around where you plan to go. My inclination is to gravitate toward simpler, best practice, relevance with ease of updating tools to stamp fresh on a website. My intent is to offer multiple ways for you to understand these principles. Audio will be a big part of this. Stay tuned.I spend alot of time tweaking my home church website. The FRESH principle. You will probably find me there.
A successful website is like a focused business plan. In fact, laying out a website from the outside-in is much like putting together a successfully marketing pan. One focused on the future and focused on strategy. There is no cheap grace. It is hard work. Often requiring one to revise long-held notions of what is right or correct. Who is your customer? What business are you in? The two most important questions, no matter if you are a for profit or not for profit organization. You can massage the terms but it comes out the same. If you don't pay attention, brush these questions aside or back off from their necessity, your organization is doomed to failure. No matter what you think. In the long run it is what they think. Is that how you think? Not think what they think. But KNOW what they think. Difference. This is work. Hard work. But, work that succeeds in getting results. So, what business are you in? Are you a church or a member of one? What business are you in? A common response is "... we aren't in business." Think again. What business are you in? Who is your customer? You say you don't have any customers? Think again. Who is your customer?
How flexible are you? Let me state it another way. Alot of churches think they, the members, are the customers. Think again. What business would survive if they did not think that you NOT their employees are their customers? Their primary customer. Most churches have it the wrong way around. They think the members are the primary customers (secondary yes, primary no) and those outside are secondary. Wrong. You want to grow? You want to be missional? You want to impact the world? Then quit looking in the mirror. Get outside. If you can't or you won't you are doomed. You are irrelevant. You are history. The first hurdle is mindset. Despite what you have been told by popular culture, marketing is neither selling nor advertising. It is strategy. Are you willing to take the first step? With a new window to the world? When you are ready to answer that question in the affirmative, give a call. Then you are ready. To make plans for the future. And, take a quantum leap through that window of opportunity.

William Brandes Consulting
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